Blogging For Success

If you are a blogger (or want to be one) and you have ever wondered, "What should I write about?" or "How often should I write?" or any of the other myriad questions that arise, here is a little practical content
marketing anyone can apply to their own blogging for success.

Four-Squared Blogging For Success

I often speak of what I call the Four-Squared content marketing approach, which marries two four-point concepts I've developed over the years, ie: 4x4 or 4² (four squared).

The first is what I refer to as my "engineering approach", or IEEE (engineers will understand)...

  • Inform
  • Educate
  • Entertain
  • Engage

and the second is my Four Y's of Success...

  • Quality
  • Frequency
  • Continuity
  • Seniority

If you simply apply IEEE to the "What to write about?" question and, in doing so, provide better quality than your competition, with greater frequency than your competition, and with more regular application than your competition, and do it for longer then your competition, you will be successful.

Forget about all the techie stuff, or getting just that right shade of blue. It really IS this basic!

Blogging For Success WizardsPlace

Click this link to read more about Wiz's 4 Y's Of Success.

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Stephen B. Henry, known by many online as the WordPress Wizard, the Coach's Coach, or just the Wiz, is an author, web developer, small business consultant, and personal mentor. Steve earns his entire living online, providing business, technical, and online presence planning and support to small business owners, spiritual practitioners, online marketers, and other solopreneurs, including those who work from home. With a focus on permission marketing and heart-centered business, Steve works closely with, and cares about, each of his clients. He can be reached by email at

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