Want to write great website content but you’re not sure how? There are only a handful of things that differentiate great content from not so great content. Learn to master these few tactics and improve your content.
#1 Write conversationally
Conversational content is content that is written in a friendly tone. It’s almost personal - as if you were writing your article, blog post or report specifically for the person reading it. Conversational content is written using informal language. Instead of saying, ‘Business people write content’ you would say, ‘You write content.’
Conversational content often breaks a few grammar rules when it makes sense. For example, you might write an incomplete sentence. For impact. You might use ellipses … to create effect and to draw the eye through your article.
Make sure when you break grammar rules that there’s a reason for it. Breaking them just to break them is - well, maybe fun and a bit rebellious, but it’s not productive.
#2 Embrace your personality and voice
Your personality and voice are one of your biggest assets. They help differentiate you. They help you create and strengthen your brand. If you’re sarcastic naturally, then your content can and should be sarcastic too - when relevant and appropriate. If you’re sentimental then your content will reflect that. It’s much easier to embrace your personality than to fight it. And it makes great content.
Study the content and writers you like and read often. How do they share their voice and personality?
#3 Make sure your content is easy to read and understand
We’re talking about formatting here. Many people tend to get a bit carried away with formatting. There are so many underlined, bulleted, and bolded words that you’re not sure where your eye is supposed to go. Instead of enhancing the reading process, it makes it more difficult. It’s distracting.
Simple formatting is best. Simple formatting may include bold or underlined subheadings. You might have either bullets or numbers but probably not both. (Sometimes both are okay depending on the article content and information.)
Pay attention to the content you find easy to read and the content that seems distracting. Is there too much formatting? Not enough? When the article isn’t easy to read, what would you do to fix it? What would make it easier to read?
Learning a few simple web content strategies can help you generate the results you’re looking for. You’ll receive more incoming links. You’ll receive more readers and traffic. And you’ll likely receive more customers. The better your content, the faster you’ll be able to grow your business. To your success!