Sure, that's easy for me to say but, hey, it's actually true! Developing solid organic traffic -- people that find you though your online presence and mostly by utilizing search tools, will likely be the most significant part of your traffic and the part that leads to product sales, service or coaching clients, and all other forms of business and revenue you are able to generate online.
Happy customers and clients are literally just a click away if you get this part right. Here are some points to consider before you attempt to move forward:
Search Engine Optimization
The first thing you need to know is search engine optimization (SEO) is not rocket sience. In fact, you don't have to be, nor do you need, an expensive, professional SEO practitioner to make it work. While you can hire it done, and good SEO is available at an affordable price, you can also do it yourself.
The second thing you need to know, and which you want to keep in mind, search engine optimization (often called search marketing) is a key element in bringing quality traffic to your site and ultimately leading to more sales and more clients for your business.
Social Media Marketing
Social media provides the level playing field to reach out to more people, more businesses, more clients, than you can possibly know. But don't just play with social media. Understand it as a powerful marketing tool. Learn how to use it effectively and, most importantly, know where, on which platform(s), you can find your target market.
Each social media platform has its own culture, its own way of doing things. You need to be sensitive to this and quickly figure out and adapt to what works and what doesn't. Fail in this regard and all your effort may be for nothing. Master this and see the depth and breadth of your success!
Develop Your Email List
Managing an email list is a powerful way to regularly reach out and re-touch those who have already found you. A good mailing list manager is a tool you will not want to forget. Creating a list is an ongoing process. Writing and sharing content with the list is an ongoing commitment. Integrated with your website or blog, a mailing list manager can automatically send new site content out to your list as it is created.
It's about reach, and a mailing list is not only a powerful way to extend your reach, it really is quite easy. As with so many things it is, of course, easy when you know how so, once again, you must learn your craft or hire it done. Do it right. Do it often. And it becomes easy over time.
Give Something Of Value
Always give more than you ask. Deliver on your promises. Over deliver whenever you can. Then watch the growth as more and more people spread the word about your products and/or services. Whether you are into hard sell tactics or inbound marketing, the principles are the same. You need to give in order to receive.
Developing your unique online success means applying all of these concepts in an active, smart, consistent manner. Learn what you need to learn. Apply what you know in the best ways possible. And don't ever be afraid to reach out for help when you need it. Lots of free help is available. My mission is to offer as much as I can. But sometimes you will have to hire it done. Done right, you will be investing in your current processes and your future success.
Success is an on-going journey. Those who are successful know this. They know the journey of success is never over!