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The Psychology Behind Choosing the Right Colors for Your Website

Did you know that simply changing the color of your copy can change your conversions and sales? It is true that website colors have the power to affect our emotions. This means choosing the look for your website is not a black-and-white decision but one that requires colorful thinking.

Choosing the Right Colors For Your Niche

You want your website to fit your niche and audience and some topics actually lend themselves to certain colors. For example, if yours is a website about love and romance you might use red or purple colors on the site.

Here is a list of some of the common colors and what type of psychological effect or emotion they invoke in people. Consider these points to be sure you are choosing the right colors for your website while continuing to consider the general look and appeal.

Take a look at these popular colors and the emotions they evoke:

  • RED – Colors in the red range have been associated with love, passion, romance, danger, excitement, action, and adventure. Introduce red to grab someone’s attention. Often used in the headline on a sales page, red creates a focal point. Additionally, studies have shown red, used this way, generated a higher conversion rate than other colors.
  • BLUE – Blue produces a feeling of calmness and is often used to exhibit a professional image. Many people associate blue with trustworthiness and success or as a symbol of water, purity, and cleanliness.
  • GREEN – Green suggests money while more recently this color also represents sustainable living, health, and nature. As a calming color, green symbolizes life and success.
  • ORANGE – Orange, a vibrant color, often represents or evokes creativity, celebration, and fun but, if used too much, can appear hot and uncomfortable.
  • PURPLE - In the first instance, purple stands for passion, while the color also often represents royalty, luxury and fantasy.
  • WHITE – Generally seen as clean, white represents simplicity and innocence.
  • YELLOW – Not a common color choice used on websites, people can feel irritated or anxious when presented with yellow, however yellow can also represent playfulness and fun. Many people associate pale yellow with youth.
  • PINK – Most often seen as soft and very feminine, this color represents love, baby girls, women’s health and even young girls’ fashion and interests.
  • BROWN – Earthy in nature, brown represents simplicity, matter-of-fact attitudes, and the natural.
  • BLACK – Black, while it can be dark and mysterious, provides a feeling of strength and solid foundation. This color leaves no room for doubt.
  • Reasons For Colors

    Do the colors on your website presently support the image you want to portray? Do they have the desired effect on your prospects and visitors? If you are unsure, consider making minor changes and testing and tracking results. Test the color of your headline and also test the color of your background. Test the color of your forms too.

    Color has a dramatic effect on emotions, while it can also motivate, inspire, and touch. Take advantage of the effect color has and use it on your site to help you achieve your goals. Choosing the right colors is more than just picking them because they are pretty, rather, you need to consider your choices carefully. Now you know.

    WP Business Network Choosing The Right Colors
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