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Productive Email Marketing Strategy Ideas

Email marketing is one of the most effective and efficient methods to connect with your audience on a consistent and personal level. This checklist will help you create a productive email marketing strategy.

Ten Email Marketing Strategy Ideas You Can Apply

  1. Identify your primary goal for your email marketing strategy and each message sent to subscribers. Consider:
    • Motivating affiliate sales
    • Driving traffic to a sales page
    • Driving traffic to my blog/website
    • Selling/promoting a product
    • Other: ______________
  2. Research and identify the auto-responder technology that will help you create an effective and efficient email marketing system. For example, AWeber. Create an account with your selected service provider, including:
    • Newsletter/email format
    • Image/graphics
    • Unsubscribe policy and procedure
    • Subscribe policy/procedure, eg: double opt-in
    • Disclaimers/copyright statement
    • Social media connections have been enabled
  3. Establish a content/email schedule that consistently provides value and helps you reach your email marketing goals. This schedule is one that you can follow through on by writing the content yourself and managing the newsletter or by hiring assistance as needed. This schedule includes the day(s) and time(s) each email message will be sent.
  4. Know who your email list is targeting and implement measures to motivate subscriptions, including:
    • Download
    • Freebie
    • Special offer/promotion
    • Promise of fantastic content
    • Other: __________
  5. Define your email marketing message. Create a list of email topics that engage your subscribers and provide significant value. Know what your audience wants to know and create an email content plan to achieve it.
  6. Implement analytics and use Google Analytics or your email service provider analytics that you need to evaluate the success of each email you send. Regularly schedule a time on your weekly/monthly calendar to review the analytics and make the necessary adjustments to your email marketing campaign and strategy.
  7. Ensure your email messages have attention grabbing and effective subject lines. Each email message has an A-B test subject line so you can determine what your audience best responds to.
  8. Include a call to action in each email message sent to your subscribers. The call to action clearly tells readers what they should do next and there are compelling reasons to take action now.
  9. Created engaging content that supports your goals for my email marketing strategy. This content provides value and motivates readers to not only remain subscribers but to also take action.
  10. Test each email and made sure that:
    • Your links work
    • Your email isn't perceived as SPAM and placed in junk email folders
    • Your email, whether delivered in text or html, looks good on all mail readers
    • Your from line is clear and apparent – people know who is sending them an email

Use this handy list of 10 email marketing strategy ideas to help you make sure you don't miss a step when creating your email marketing strategy plan and the message you will send to list subscribers. Reap the many powerful benefits email marketing has to offer.

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