As marketers, we are told over and over again to connect with our customers. We have subscriber lists of people that have bought products from us before. However, they don’t really know who we are. Unless we are constantly bombarding them with emails and annoying them with offers, they are likely to forget about us. That is until you start to introduce live stream marketing into the mix.
With live stream marketing, you have a way of speaking directly to your customer base. You can give them tips and tricks about your products, or you can simply use the medium to keep in touch. Ask them if they have any questions or concerns about the products they bought from you. It can even be used to let them know about up and coming events.
Using a Personal Touch
There’s not too much in the marketing world that gets as personal as live stream media. Unless you plan on contacting every person on your list, one-on-one via phone, broadcasting via video is the next best thing. Customers will appreciate this kind of engagement because they see it is an actual person running the video. It turns a cold customer into a warm one and a warm customer into a hot one. This increases the trust factor of your customers by a wide margin. The hotter your customers are with respect to trust, the easier it is to get them to buy from you.
Are You Afraid of the Camera?
If you are camera shy, you still have options when it comes to live stream. You can outsource the broadcast. The person you choose to do the video should be on board with what you are trying to accomplish. This could present a problem if the person is unknown and has no real connection to your business. The best way around this is to find people that you have worked with on a long term basis who are as comfortable with you as you are with them.
Another choice is to find a friend or family member that you know is not afraid of the camera. If the budget is tight, you can offer them a percentage of the sales that come from the product you are selling.
The field is wide open for live stream marketing and it’s going to be interesting to see which players come to the foreground and which get left behind. One thing is certain, it’s going to be a great ride for marketers on the whole.