Steve Cartwright, a web designer and content marketer from Perth, Australia, asks the question, "Can you prove content marketing works?" in his May 2015 article on Website Designs. Then the answers that question is succinct, intelligent, prose.
Steve, rated at number six on the top 100 list of online influencers, is an experienced website designer who now spends most of his time on content marketing. He says,
I help businesses identify realistic online goals and then I help them achieve these goals using website design, content and online marketing."
Using his own business as an example, Steve lays out the case for content marketing as he explains how he has posted daily over the last eighteen months.
The complete article, FOUND HERE, is a must read for anyone building a blog, website, or business, online.
Can You Prove Content Marketing Works?
Steve goes on to say,
The purpose of content is to tell a story that attracts and engages your audience, the purpose of marketing is to get your audience to do something and only when these come together, is this content marketing."